In an unprecedented transfer, Sony Electronics has determined to not present any new TVs at CES 2023. It marks the primary time in latest reminiscence that the corporate, which has been a mainstay of the annual present for years, hasn’t proven a single TV at its sales space, which is often bursting on the seams with screens.
“Sony won’t be sharing any TV particulars throughout CES 2023,” an organization spokesperson mentioned in an emailed assertion despatched to The Verge. “Nevertheless, please keep tuned for an upcoming announcement coming quickly.” This was an elaboration on an earlier assertion, in accordance with the publish, that mentioned “we plan launch timings based mostly on numerous elements, and are excited to carry new and thrilling expertise to prospects quickly once more in 2023.”
So whereas it’s disappointing that Sony gained’t be going head-to-head with giants like Samsung, LG, and TCL at CES 2023, it sounds just like the Las Vegas occasion gained’t be the final phrase for Sony’s 2023 TV technique.
Why the change of habits? It’s potential that the corporate merely hasn’t had sufficient time to finalize its 2023 lineup and figured it was higher to say nothing at CES than to announce a sequence of merchandise that it’d want to vary within the coming weeks.
Then again, Sony may be taking a look at Apple’s extremely profitable technique of operating its personal impartial media occasions, the place it doesn’t must share the highlight with any of its rivals. Apple hasn’t had a presence at CES in a few years.
Regardless of the case, you may be certain we’ll be protecting our eyes and ears open for indicators that Sony is able to reveal what’s subsequent for its Bravia assortment of mini-LED, OLED, and QD-OLED TVs.
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