Epic Video games hosted a panel at Unreal Fest 2023 specializing in the state of the Epic Video games Retailer and the long run plans for the platform.
Through the livestreamed panel, director of product and content material technique Kyle Billings defined that Epic is 100% dedicated to the shop as a related a part of its enterprise and that dedication is “unwavering.”
He additionally talked about that the common variety of new customers per 30 days in Q3 2023 was 2.4 million. 50% of the month-to-month gamers play solely third-party content material not developed by Epic (IE: they are not there for Fortnite). 67% of the month-to-month gamers play each third-party video games and Epic’s.
The goal for the tip of the yr is to hit 70 million month-to-month lively customers.
Epic is engaged in an ongoing effort to enhance launcher efficiency and the wishlist. Expanded search is coming in This fall 2023, and third-party subscription assist is coming in Q1 2024. Transferring past that in 2024 and 2025, there are many initiatives deliberate to enhance the EGS, as you’ll be able to see within the slide under.
Talking of promotional initiatives for the long run the Free Video games Program will proceed by means of 2023 and past.
On prime of that, on October 16 the shop will launch Epic First Run and Now on Epic.
Epic First Run is an elective exclusivity program and was really introduced at Gamescom. It asks builders to launch their video games completely on the Epic Video games Retailer for six months. Throughout these six months, they may obtain 100% of the income. Epic will begin taking its 12% income share solely after that interval has handed.
Now on Epic asks builders to launch their older video games on EGS and the economics are the identical as First Run. The developer will get 100% of the income for the primary six months. To be eligible builders have to both convey three older video games to EGS or their complete catalog if they do not have three.
These initiatives embody the truth that Epic needs builders to convey all of their PC video games to the EGS.
Apparently Billings defined why builders ought to really feel inspired to focus their advertising and marketing and communication on the Epic Video games Retailer slightly than on different PC shops (he is taking a look at you, Steam). the 12% income share signifies that each buyer who buys the sport on the EGS is extra priceless to a developer’s backside line than one who buys the sport on a retailer with a better income share.
Billings additionally shared that, because the EGS continues to scale, the purpose is to contribute 30% of every recreation’s unit gross sales, which might lead to over 40% of income.
In different Epic Video games Retailer information, the Epic Rewards program went stay earlier this yr.