56% agree the passing of online game enjoyment from older to youthful generations is a good custom.
The vacation season is a time stuffed with togetherness, pleasure and gift-giving, and this yr, you possibly can add gaming to that checklist! A brand new world survey, carried out by YouGov and commissioned by Xbox, means that households are utilizing video video games to raised join throughout the holidays – throughout the globe and throughout generations. Amongst survey respondents who stated they plan to play video video games throughout the holidays, 38% ranked video video games as one in every of their high 5 household actions.
Not only a pastime for teenagers anymore, family-friendly video games like Minecraft and Forza Horizon 5 accounted for greater than 50% of video games performed throughout the holidays in 2021, a rise over the past 2 years [Internal Xbox Live data from November 2020 – January 2022].
The analysis additionally suggests gaming helps create extra intergenerational connections throughout the vacation season, for instance:
- Of the survey respondents who say they plan to play video video games with relations throughout the holidays, 40% plan to sport with their youngsters, 21% plan to sport with their mother and father, 5% plan to sport with their grandparents and 10% plan to sport with their in-laws
- 56% of survey respondents agreed that the passing of online game enjoyment from older to youthful generations is a good custom
Along with bringing folks collectively throughout the holidays, survey findings counsel gaming’s fantastical digital worlds present a much-needed escape from real-world pressures to assist folks calm down. Of the survey respondents who play video video games 54% flip to video video games to relieve stress, in comparison with different actions corresponding to social media scrolling (46%), studying a e-book (45%) exercising (42%) and self-care actions (33%).
This embrace of gaming amongst households throughout the holidays additionally represents a brand new period of gift-giving. Among the many survey respondents who say they’re planning to have a good time the vacations and provides presents, 30% say they like to present presents the entire household can get pleasure from. Jimmy O. Yang, actor, comic and frequent gamer is partnering with Xbox this vacation season to assist amplify nice vacation video games and offers the entire household can get pleasure from, together with our Xbox Sequence S Gilded Hunter bundle [This Holiday Season Just Got Better: Announcing the Xbox Series S – Gilded Hunter Bundle Coming November 29 – Xbox Wire]. .
“I grew up enjoying video video games with my household, so I used to be excited to companion with Xbox this vacation season,” stated Yang. “I really like maintaining with my family and friends the world over by enjoying video video games, particularly whereas I’m on tour and throughout the busy holidays. Plus, it retains me humble to know that my nephew can in all probability crush me at Fortnite!”
Gaming is a present that may be shared between generations. With 71% of survey respondents agreeing that the number of video video games obtainable signifies that everybody within the household – from youngsters to grandparents – can play, Xbox is thrilled to be celebrating milestone sport anniversaries this vacation season, corresponding to Microsoft Flight Simulator (40-year franchise), Age of Empires (25-year franchise), Forza Horizon (10 yr franchise) and extra celebratory anniversaries. Providing these video games, and lots of extra on Xbox Recreation Go is a significant strategy to instill nostalgia and shared recollections into household gatherings this vacation season.
As households and younger folks proceed to reinvent what the vacations appear to be for them, Xbox is proud to be part of it. For extra info on the most effective services and products to have a good time the vacations this yr, remember to try Microsoft Retailer’s vacation present information and high Black Friday and Cyber Week financial savings. Customers may also browse present PC gaming offers right here or go to our Black Friday Hub. For a extra seamless expertise, gift-givers may also arrange a free on-line appointment with a Microsoft product skilled to discover ways to arrange a brand new system like an Xbox Sequence S or subscription like Xbox Recreation Go or PC Recreation Go so it’s able to play from the beginning.
In regards to the survey
Microsoft commissioned YouGov to conduct a nationally consultant survey of the age 13+ on-line inhabitants in every of 6 markets: United States, United Kingdom, Australia, Brazil, Germany, and Mexico. The survey centered on understanding shopper behaviors and perceptions round video gaming because it pertains to different actions and traditions across the holidays. Remaining pattern sizes had been: n=1,404 in america, n=1,336 in the UK, n=1,254 in Australia, n=1,256 in Brazil, n=1,254 in Germany, and n=1,267 in Mexico.