PUBG Cellular and world-renowned automobile producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities vehicles into the sport.
Two of the vehicles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automobile can also be included within the partnership as an unlockable bonus.
“We’re at all times trying to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic file of remaining on the forefront of their trade, they made the right accomplice for us to collaborate with,” stated Tencent Video games head of PUBG Cellular publishing Vincent Wang. “We’re thrilled to assist convey collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of world expertise as an entire.”
Driving into the long run
Quite a few manufacturers have turn into more and more involved with cultivating a presence inside the rising metaverse, and profiting from the distinctive promoting alternatives provided in video games. PUBG Cellular alone has already seen quite a few collaborations with massive names exterior the video games house, together with Ok-pop band Blackpink and automobile producers comparable to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to convey their merchandise to the eye of recent audiences whereas establishing their presence inside the digital world.
The truth that one of many vehicles included within the occasion is unannounced does elevate an necessary query: why the secrecy? It’s potential, albeit unlikely, that this new automobile remains to be beneath improvement, during which case Maserati could be utilizing the platform provided by PUBG cell as a part of its promoting marketing campaign. This stays speculative for the time being, however would make for an fascinating transfer, and yet one more piece of proof pointing to the outstanding promoting energy of gaming.
The occasion runs from November 18th till December thirty first.
Earlier this 12 months, we listed PUBG Cellular co-developer Tencent as one of many high 50 cell recreation makers of 2022.
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