BMW has change into the most recent world automotive producer to enterprise into the world of blockchain after the likes of Rolls Royce. Based on an announcement, the corporate has launched a brand new loyalty program supported by the Binance Blockchain.
Whereas not a world program, it represents a giant step ahead as BMW exams out the rewards scheme for its prospects in Thailand.
As beforehand talked about, this loyalty program is a giant step for BMW, which now stands (figuratively) alongside different main producers in leveraging blockchain know-how to counterpoint buyer experiences.
Together with BNB, BMW will use Coinweb for its blockchain options, permitting its providers to be streamlined and readily scalable. It’s necessary to say that showcasing in Thailand can be a great stress check for it, given its extremely concentrated city populations.
The combination course of will likely be break up throughout two phases – the primary is an integration of BNB for its every day operations. Its second part is the place it should collaborate with Coinweb to construct out its loyalty program.