On the planet of cell video games, is specialisation a good suggestion? Within the monumental (and nonetheless rising) world cell video games market, the success of hypercasual video games might be seen as a solution to attain the widest potential viewers. ultra-low boundaries to entry, easy mechanics, subjects and developments sourced from social media.
Regardless of this, there are studios around the globe that take a much more centered method – and may discover each business success and a loyal person base in consequence.
On this week’s podcast
On this episode of the PG.biz podcast, hosts Brian Baglow and Peggy Anne Salz communicate to Thomas Jonasson, the top of publishing for Gold City Video games.
Gold City Video games is a Swedish sport improvement studio, primarily based within the city of Skellefteå (which is nicknamed ‘gold city’ therefore the title…) which has discovered its personal area of interest, with a sequence of sports activities administration video games.
Beginning with ice hockey, the studio has gone on to launch titles primarily based upon hockey (the non-ice form), soccer (as in soccer) and soccer (as within the American model) and baseball. From a cell starting, the studio has taken its success within the sports activities world into areas together with NFTs and Web3.
Thomas explains the studio’s method to design, improvement, and efficiently operating their catalogue of video games – in addition to how the studio explores new sports activities, the problems round licensing and IP and its method to protecting gamers blissful and engaged.
About our visitor
Depite being a lifelong gamer, Thomas Jonasson is a comparatively current member of the video games sector. He studied advertising and economics earlier than shifting into internet improvement, search engine optimization and person acquisition throughout the e-commerce sector.
He joined the video games sector round 4 years in the past. His first position within the video games sector was with a small Swedish developer, which was acquired by Gold City Video games earlier than it had launched its first title.
After becoming a member of Gold City, Thomas was liable for establishing the publishing division to deal with each inside and exterior titles.
Hear. Study. Love.
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