When you’re a cell recreation developer you already know all about Highlight, the main cell promoting platform. You most likely depend on it to convey customers to your video games of their droves.
Properly learn on, as a result of modifications are afoot.
Firstly, it’s not known as Highlight any extra. Any more you’ll be coping with Gamelight, following a serious rebrand.
Gamelight is rising quickly, including new options and instruments on a regular basis, so we thought this is able to be second to be sure to’re up to the mark.
For the uninitiated, Gamelight was Initially launched by Germany-based cell recreation developer and writer LOUD Ventures, an organization whose earlier titles have reached the highest 10 highest-grossing and free app rankings in additional than 30 nations.
These nations embody main markets just like the US, the UK, Germany, and France.
So how does it work?
In keeping with Gamelight co-founder Günay, “Gamelight’s algorithm analyzes customers’ playtime, engagement, competitor recreation utilization and demographics knowledge to determine customers with the very best likeliness of long-term engagement on our companions’ video games.”
Fellow co-founder Florian provides, “We’ve got unique entry to the stated knowledge factors, whichplaces us in a transparent benefit over different UA sources which are merely related to 3rd occasion apps.”
Gamelight additionally makes use of a singular rewarded playtime system, which sees gamers incomes factors primarily based on how lengthy they play for. Successfully a loyalty program, this technique has confirmed enormously efficient at creating a loyal playerbase.
The platform targets options like age, gender, competitor video games, and lookalikes to supply bespoke suggestions to every participant individually, whereas on the identical time optimizing advert campaigns for the very best ROAS and Retention Price.
The truth is, Gamelight boasts a 100% advertiser retention fee, with zero churn.
All of this performance is out there via an intuitive dashboard, at present being utilized by a number of the largest cell recreation publishers on this planet.
This highly effective software offers advertisers whole management over their UA campaigns and focusing on preferences, whereas additionally offering huge datasets to assist them make their subsequent strikes.
You may learn extra in regards to the Gamelight dashboard and its distinctive options HERE.
To speak to considered one of Gamelight’s cell recreation advertising specialists, write to [email protected]