Alan Wake and Management sequence developer Treatment Leisure not too long ago up to date its emblem for the primary time in over 20 years. The developer claims that “creating a brand new emblem and a refreshed visible identification for Treatment was an emotional journey, like something to do with artwork.”
It is time to redefine our studio’s visible identification to convey extra consistency, showcase our evolution through the years, and higher specific our imaginative and prescient of at present’s Treatment.
We’ve not up to date our emblem in additional than 20 years. That’s, till now.
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— Treatment Leisure (@remedygames) April 14, 2023
Creating a brand new emblem and a refreshed visible identification for Treatment was an emotional journey, like something to do with artwork. For longtime Treatment followers, you absolutely understand how important creative course is for us. Not simply in our video games however from the standpoint of how our studio identification appears to be like. To not point out our hoodies!
As a sport improvement studio, we’ve got come a great distance since 1995 once we obtained our begin. Treatment is continually evolving.
The bullet within the letter “R” within the outdated emblem represented the period of Max Payne, however the Treatment of now’s a lot larger than a single sport; we’ve got an entire portfolio of video games, new and outdated.
It was time to replace and redefine our visible identification to convey extra consistency, showcase our evolution through the years, and higher specific our imaginative and prescient of at present’s Treatment.
The Treatment emblem means lots to us, however we all know it additionally means lots to you. Just like the video games we create at Treatment, we approached this course of with nice care, consideration and quite a lot of ardour!
We need to create memorable worlds, tales, and characters so that you can expertise by way of our video games. We wished our new emblem to mirror how we continuously evolve and proceed creating thrilling video games with the easiest folks. Nevertheless, it’s all nonetheless one Treatment the place brave creativity thrives. We hope you want the brand new look.
Our future is extremely thrilling. Regardless of nearly three many years within the sport business, in some ways it feels we’re solely getting began. You’ll be able to look ahead to Alan Wake II later this yr and several other nice Treatment experiences to play within the coming years.