The Little Mermaid live-action remake and Transformers: Rise of the Beasts—two of the largest upcoming films of 2023—don’t share a lot in frequent. Nevertheless, an obvious movie projector accident at a theater displaying Guardians of the Galaxy Vol. 3 led to the trailers for the 2 movies taking part in on the identical time. The tip outcome would possibly simply be one of the best film of the 12 months.
I’ll say proper now that whereas I’m excited to see the brand new Guardians movie, I’ve bought little curiosity within the live-action Mermaid remake and even much less need to see one other Transformers film that isn’t Bumblebee 2. So I wasn’t anticipating to be dazzled once I noticed a tweet claiming {that a} theater had screwed up and performed the trailers for each upcoming blockbusters on the identical time. I nearly didn’t even click on to observe the video. I’m so pleased I did as a result of what was created by mashing up these two teasers is implausible.
Within the video uploaded on Friday—which has already gone viral and been reshared throughout Twitter—a theater in Tenesse seems to start out taking part in trailers for each Transformers and The Little Mermaid on the identical time, with audio of Ariel singing all that may be heard throughout the whole clip. The weirdest half about all of that is how nicely the 2 trailers sync up, which might be an indication that film trailers are following comparable formulation and pacing tips and never some cosmic little bit of content material creation. However nonetheless, enjoyable to observe!
Followers appear to love the Little Mermaid / Transformers mashup
At one point during the video, you’ll be able to hear somebody point out that “This seems to be like one of the best film ever” and I’m inclined to agree. On the very least it could possible be extra entertaining than Disney’s earlier live-action misfires or many of the Transformers movies. On the finish of the video, you’ll be able to even hear the viewers begin to applaud the odd concoction of Disney nostalgia and reworking animals.
The unique poster of the video defined to Kotaku that this odd mashup occurred throughout a night displaying of Guardians of the Galaxy Vol. 3 at an AMC theater in Franklin, Tennessee.
In line with Blake Perry, the employees on the theater didn’t say something afterward and the remainder of the trailers had been proven with out situation. “It was simply such a wierd coincidence and everybody in my auditorium cherished it!!”
In fact, the query now could be if any studio or firm concerned on this bizarre little bit of unintentional crossover advertising and marketing will latch on to the viral second and attempt to benefit from it. I can see the Transformers-branded social media accounts posting some fan artwork of Ariel and Optimus Prime chilling and singing collectively. In a world the place Fortnite brings characters like Batman and Luke Skywalker along with Ariana Grande and Grasp Chief, it’s not that wild to assume the manufacturers would possibly come collectively to squeeze all of the enjoyable and pleasure out of this odd little bit of unintentional viral advertising and marketing.
Or wait, is that this only a Fortnite teaser? Rattling it.
Replace 5/5/2023 4:55 p.m. ET: This story was up to date to incorporate extra info from the unique poster of the viral video.