Mena Kato is a PlayStation veteran who beforehand labored with the corporate for eight years as vp of enterprise improvement, and helped create the PlayStation we all know immediately.
Now nonetheless she’s on the opposite aspect of the aisle, working at Xbox as its director of Japan partnerships, serving to form a brand new picture for Xbox in a rustic that has traditionally been dominated by PlayStation and Nintendo.
She’s in fact making an attempt to vary that, and in a current interview spoke to the chances that, for builders particularly, having a pal in Xbox and Microsoft might open up.
“Japanese publishers will certainly want us in increasing their enterprise, it could be tough to do this simply with the PlayStation.”
Regardless of Xbox console gross sales persistently being in third place in opposition to the PS5 and Nintendo Change, Microsoft’s total technique doesn’t imply it has to attempt to get the Japanese market to start out shopping for Sequence X/S consoles.
Kato wants to point out gamers in Japan, and extra importantly studios in Japan, that Xbox is a platform value being on, past even what Xbox Sport Go can supply each events.
“We face a problem and meaning there are nonetheless lots of issues we will and may change,” she mentioned.
Supply – [Bloomberg]