At Roblox, our imaginative and prescient is to reimagine how folks come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours enjoying video games and sharing experiences each day.
We wish to empower any developer or creator to make something wherever on our platform, and at this week’s Recreation Builders Convention (GDC) in San Francisco, we showcased most of the methods we assist folks create, scale, and monetize.
We unveiled two new AI instruments that may considerably pace up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (beforehand generally known as Recreation Fund). As earlier than, it focuses on funding next-level experiences with modern gameplay, formidable visible designs, and unique concepts. And we’re additionally excited to broaden the varieties of content material in this system. Which means we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.
Roblox and members of our creator neighborhood additionally hosted periods on matters starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cellular creation and creating on Roblox. We wish to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia, @Coffeenerd, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.
Right here’s a deeper have a look at every thing we offered this week that we’re assured will assist allow extra creators than ever to realize their objectives on Roblox.
Create
One of the crucial vital issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and sooner. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that do exactly that.
With Avatar Auto Setup, it is going to be less complicated than ever to create an avatar by rapidly and mechanically changing a 3D mannequin into a completely animated avatar that folks can use immediately. This industry-leading device additionally supplies the flexibility so as to add facial animation to avatars and might reduce the time it takes to arrange an avatar from days to minutes.
With Texture Generator, creators will be capable of use textual content prompts to rapidly change and customise how 3D objects look. The textures the device produces mechanically conform to the form of objects, considerably lowering the work required to convey an object to life.
These are the newest examples of instruments that may assist creators proceed sooner from an concept to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they will think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it supplies creators with out-of-the-box entry to superior physics, our rising suite of modern AI options, aerodynamics, and a lot extra.
Scale
At GDC, we delved into how creators on Roblox do greatest once they have entry to clear knowledge displaying how their experiences are performing and the place there’s room to develop. We’ve been constructing out our sturdy analytics suite, which supplies creators actionable efficiency insights, permitting them to regulate their content material methods to replicate how their experiences are doing. They usually can quickly iterate based mostly on these insights by publishing updates in seconds, anytime they need, to cellular, desktop, console, and VR concurrently.
We additionally explored our rules and plans for Discovery on Roblox, which helps join creators with their very best audiences and encourages them to proceed bettering their creations. At scale, that gives a higher range of terrific content material for our customers, connecting them with the creations and communities that greatest match their pursuits.
Roblox options an algorithm that constantly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that enables creators to maximise their attain with our world viewers.
One nice instance is Gunflight Studio’s Gunfight Area, which Roblox customers have visited greater than 228 million occasions because it launched final October. The crew iterated on it rapidly, and was capable of incessantly check its adjustments to realize their enterprise objectives and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Area the most well-liked first-person shooter on Roblox.
Monetize
Creators of all sizes, from people to massive studios, are demonstrating the various methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 % yr over yr, and we’re at all times seeking to give them extra alternatives to succeed. After they do, our whole ecosystem does too. So our aim is to empower all creators with a variety of how to earn cash on Roblox, together with in-experience purchases, immersive advertisements, and promoting avatar gadgets or creator plugins.
We wish to thank everybody who got here out to see us at GDC. To be taught extra about what Roblox gives creators, please go to our Creator Hub web page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to come back.
* As of This autumn 2023.